Prestige Growth Network
AI Search Mastery
The Workbook
Get named when clients ask AI for an agent. Fill this in as you watch. Your answers save in this browser, on this device.
Start here
Five steps, in order
Each module has one job. Check it off when the homework is done, not when the video is watched.
| # | Module | What you do | You leave with | Done |
|---|---|---|---|---|
| 1 | Position | Make AI certain who you are, where you work, and what you're known for. | A 12-answer baseline and one positioning statement | |
| 2 | Distribute | Put that identity in the places AI actually reads. | Your priority layer and a one-piece, five-places map | |
| 3 | Discover | Find the real questions your clients ask AI. | 10 scored questions: ten weeks of content | |
| 4 | Produce | Answer one question so clearly that AI quotes you. | Your first published answer | |
| 5 | Sustain | One hour a week, compounding. | A weekly routine and a 90-day scorecard |
My weekly hour
Have these ready before Module 1
Module 1 · Position
Take your baseline
Ask four AI tools the same three questions, in an incognito window. Screenshot every answer. On day 90 you'll run these exact 12 again.
| Q | Tool | Named you? | Who was named, or what it said | Sources it cited |
|---|
Baseline score: named in 0 of 12. Invisible today? Good. Now you know, and your competitors don't.
Build your positioning statement
Fill each part, then write the full sentence. Every phrase should be something AI can match against a real question.
Make it identical everywhere
| Profile (in priority order) | Updated | Date |
|---|
Module 1 homework
Module 2 · Distribute
Map your four source layers
Go back to the sources AI cited in your Module 1 baseline. Sort each one into a layer and count them. Invest first where your market's answers come from.
| Layer | What counts | Sources AI cited in my market | Count |
|---|---|---|---|
| 1 · Owned | Your website and blog. Your deepest answers live here. | ||
| 2 · Profiles | Google Business Profile, Zillow, Realtor.com, LinkedIn, local directories, reviews. | ||
| 3 · Video | YouTube especially. AI reads every transcript. | ||
| 4 · Conversation | Reddit, Quora, local Facebook groups, neighborhood forums. |
Claim or complete every profile
Your distribution map: one piece, five appearances
Every core answer you write in Module 4 goes to all five.
| # | Where | What it is |
|---|---|---|
| 1 | Blog post on your website | The full answer. The home base. |
| 2 | Google Business Profile post | Short version, linked to the blog post. |
| 3 | Short video, 60–90 seconds | You on camera, giving the direct answer. |
| 4 | Conversation answer | The complete answer in the thread itself. No link, never pasted twice. |
| 5 | Email or text to your database | “A client asked me this week… here's the answer.” |
Reviews and conversation
Never write the review for them. Never offer anything in exchange. Only real clients.
Three past clients to ask this week
| Client | Town, and what we did together | Asked | Reviewed |
|---|
Two conversation spaces for my market
Module 2 homework
Module 3 · Discover
Step 1: Persona simulation
Before you write a word, find the question. Copy this prompt into ChatGPT or Claude. The more specific the persona, the more real the questions.
My personas (3–4 that match my specialties)
Step 2: Real-world validation
Run each question through three checks. Keep it if it passes at least two. Mark them on the scoring sheet below.
| Check | What to look for |
|---|---|
| People Also Ask | Google the question. Are similar questions in the “People also ask” box? |
| Reddit and Quora | Search the topic. Do real people ask it, in similar words? |
| My own clients | Have I been asked this, by text, on the phone, or at a showing? No competitor has these. |
Steps 3 and 4: Gap and score
Paste each validated question into the AI tools and look at who answers it. Score it 1 to 5 on each factor. The score multiplies for you. Maximum 125.
| Factor | Score 1 | Score 5 |
|---|---|---|
| Intent (I) | Just curious | Must act this month |
| Weak competition (C) | Strong local answer exists | No good answer anywhere |
| AI answer present (A) | No AI answer shown | Full AI answer citing sources |
Gap: S = strong local answer (skip for now) · G = generic national answer (your opening) · W = weak or no answer (best case)
| # | Question (in the words people use) | PAA | Client | Gap | I | C | A | I×C×A |
|---|
Your top 10: ten weeks of content
Sort your scored questions from highest to lowest. Every one is a real question, from a real person close to hiring someone, where today's answers are weak.
| Rank | Question | Score | Week of | Published |
|---|
Module 3 homework
Module 4 · Produce
Plan your answer-first post
Plan your #1 question here before you draft. Bring the facts yourself. AI brings the structure. You bring the voice.
0 words
Draft with AI, then edit
Paste your notes into the brackets. The last instruction is the important one: it makes the AI show you the gaps instead of guessing.
Four edit passes, before you publish
| Pass | Check | Done |
|---|---|---|
| 1 · Facts | Every number, law, and timeline is correct and current. Every [NEED FACT] is filled with the real answer. | |
| 2 · Local | At least three details only someone who works my towns would know. | |
| 3 · Voice | Read it out loud. Cut anything I wouldn't say to a client's face. | |
| 4 · Compliance | Brokerage named where my state requires. Describes the property and the process, never the kind of people who “belong” somewhere. Fair housing applies to blog posts too. Law, tax, or lending topics cite the official source and refer readers to an attorney, CPA, or lender. |
Never publish an unedited AI draft. Readers can tell, and AI search tools reward original, specific, expert content.
Publish and distribute this piece
Module 4 homework
Module 5 · Sustain
Your weekly hour, and your log
Same day, same hour, every week. One strong answer a week beats ten in a weekend and four months of silence.
| Minutes | Step | What you do |
|---|---|---|
| 0–10 | Choose | Next question from my top 10. Add any new client questions to the list. |
| 10–40 | Produce | Draft with the prompt, fill the facts, four edit passes, publish. |
| 40–55 | Distribute | Google profile post, 60-second video, email, one real conversation answer. |
| 55–60 | Log | Date, question, URL, and where it went, below. |
13-week log (90 days)
| Wk | Date | Question answered | URL | All 5? |
|---|
The 90-day scorecard
Fill in Month 0 today. Update it once a month. On day 90, re-run the same 12 baseline questions and put the screenshots side by side.
| Metric | Month 0 | Month 1 | Month 2 | Month 3 |
|---|
AI-sourced lead log
Ask every new lead: “How did you find me?” Log every answer that says ChatGPT, Google, AI, or “I searched for…”. Then screenshot it and post the win in the community.
| Date | Lead | What they said | Posted win |
|---|
Module 5 homework
Reference
Shortcuts that cost you
| Don't | Why |
|---|---|
| Mass-publish AI-written pages | Search engines are built to spot the pattern and discount it. |
| Duplicate articles | Never the same piece on two of your sites, or a competitor's content reworded. |
| Fake or buy reviews | Platform penalties, and a license issue in most states. |
| Link-spam communities | You'll be banned, and AI tools read those threads too. |